Mumbai, 19th March 2026: L’Atelier 1664, the lifestyle platform inspired by 1664 Blanc, showcased its collaboration with leading design house Abraham & Thakore at Lakmé Fashion Week 2026. The runway presentation featured the collection “The Sari’torial,” highlighting the creative dialogue between French design sensibility and contemporary Indian craftsmanship.

This season marked the first creative collaboration between L’Atelier 1664 and Abraham & Thakore. The partnership brings together the platform’s vision of a modern French lifestyle with the designers’ signature textile-first approach to contemporary Indian fashion.

The highlight of the evening was the runway presentation of “The Sari’torial,” a collection inspired by L’Atelier 1664. The designs explored the interplay of structured tailoring and fluid sari drapes, reinterpreting everyday silhouettes through clean lines, refined detailing and Abraham & Thakore’s distinctive textile sensibility.

The collection featured a sophisticated colour palette accented with L’Atelier 1664’s signature blue, reflecting a balance between modern structure and effortless elegance.

Beyond the runway, L’Atelier 1664 also hosted an Experiential Lounge at Lakmé Fashion Week, creating a vibrant space for fashion insiders, tastemakers, celebrities and members of the media. The lounge featured curated installations, photo moments and brand experiences inspired by the spirit of French joie de vivre, quickly becoming a hub for conversations and networking during the event. Mrs. Agnès Silva, Deputy Consul General of France in Mumbai graced our event, which further elevated the evening.

Partha Sarathi Jha, Vice President – Marketing, Carlsberg India, said:

“L’Atelier 1664 was created as a platform that brings together culture, design and contemporary lifestyle. Our collaboration with Abraham & Thakore at Lakmé Fashion Week brought this vision to life on the runway. The response from the fashion community and the energy around the L’Atelier lounge reflect the power of creative collaborations that celebrate the best of French-inspired elegance and Indian craftsmanship.”

The designers of Abraham & Thakore added:

“This association with L’Atelier 1664 reflects a meeting of sensibilities - French art de vivre and the richness of Indian craftsmanship. It is a fusion of ideas that celebrates heritage, creativity, and a contemporary way of living.”

Through its continued association with Lakmé Fashion Week, L’Atelier 1664 continues to strengthen its engagement with India’s evolving fashion and cultural landscape, bringing together designers, tastemakers and creative communities through curated experiences.

About Carlsberg India: Carlsberg India is a subsidiary of the Carlsberg Group, one of the world’s most respected beverages companies, headquartered in Denmark and governed by the Carlsberg Foundation – a unique ownership model that reinvests dividends into advancing science, art, and sustainability worldwide. Since its establishment in 2007, Carlsberg India has become a leading player in the premium and super-premium beer segment. The company operates with 14 breweries across India with eight its own state-of-the-art breweries and six contract manufacturers to ensure wide availability and consistent quality. Its portfolio includes Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and the iconic 1664 Blanc. Through these network of production facilities and sales offices across India, Carlsberg has created

thousands of jobs directly and indirectly through its trade partners, suppliers and service providers. Carlsberg’s legacy of innovation includes the invention of the pH scale and groundbreaking work in yeast purification, shaping modern brewing science. This pioneering spirit continues to guide Carlsberg India’s brewing philosophy today. With a blend of heritage, innovation, and sustainability, Carlsberg India remains dedicated to brewing for a better today and tomorrow. To read more, visit www.carlsbergindia.com

About Abraham & Thakore: Abraham & Thakore are known for their ‘fabric-first’ philosophy that celebrates Indian heirloom textiles and crafts. This aesthetic translates into versatile lifestyle products for urban living, enjoyed by people across conventional boundaries of nationality and age. Versatile, surprising, and chic, the brand is a go-to for all the days you are not getting married. While the designers are known for their work in craft innovation and sustainability, their practice is equally marked by wit. A tongue-in-cheek approach to design often emerges from collapsing binaries such as east x west and masculine x feminine. https://abrahamandthakore.com

About House of Lakmē: The House of Lakmē , is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embrace beauty unapologetically. For further information, log on to: www.Lakmē india.com

About Fashion Design Council of India (FDCI): A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org

About Reliance Brands: Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. Its current portfolio of brand partnerships comprises Armani Exchange, Armani Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Elan Cafe, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates 1,621 doors split into 934 stores and 687 shop-in-shops in India. In the past five years, RBL has also invested in building and operating homegrown designer brands besides acquiring the iconic British toy retailer Hamleys. Globally, Hamleys has 191 stores across 14 countries. For more information, please visit: https://relianceretail.com/partner-brands.html