Relationship with Carlsberg Group

Some have to dig deep to find their purpose. For us, it has always been there.

The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.

The Carlsberg Group operates across more than 120 markets, with a portfolio of over 180 beer and non-alcobev brands. These include local power brands, international premium offerings, craft and specialty labels, and alcohol‑free beers and soft drinks.

Over the years, these values have evolved to form our purpose: brewing for a better today and tomorrow. Imagination and fresh thinking are in our DNA - from the method for how to purify yeast, the invention of the pH scale.